In a landscape at times full of static and noise, we strive to build a practical utility that helps the people who run the industry do their jobs better every single day.

We view our relationship with athletic directors, coaches, administrators, and brand partners as a trust. One of the ways we honor that trust is by pulling back the curtain to show you exactly how our business is running. We want to share our first official Halftime Report—a transparent look at where we stand at the mid-way mark of 2026.

This milestone carries a bit of extra weight for us, as we recently crossed the one-year anniversary of rebranding our company under the unifying umbrella, College.town.

When we made the change, we noted that college athletics was on the precipice of the most fundamental shifts in its history, and we needed to grow to meet the industry’s changing needs. We wanted to build something bigger than just a product suite; we wanted to build a community, a gathering place, and a home that powers the people who power college athletics.

A year into life in the “town,” the headline is clear: Thanks to your support, College.town is in its strongest position ever. Here is the breakdown of how the first two quarters of 2026 played out.

D1.relocation

The biggest structural shift for our business since the rebrand happened in May, when College.town officially acquired a controlling interest in D1.relocation.

The coaching carousel and administrative cycles are more intense than ever, and we wanted to ensure the human side of those transitions was handled with absolute precision. We didn’t just want to report on the moves; we wanted to handle the playbook for them.

Our momentum has accelerated significantly in the first half of this year. Here is a look at our 2026 Year-to-Date growth compared to the entirety of our 2025 calendar year:

• Transitions Executed: We have already experienced a 57% increase in total transitions managed YTD compared to our entire 12-month total for 2025.
• Expanded Reach: Our number of total athletic departments served has grown by 5% YTD, already eclipsing last year’s full-year total.
• Elite Leadership Moves: We have seen a massive 91% increase in head coaching moves managed YTD compared to all of 2025.
• Fiscal Responsibility: We have saved athletic departments an average of 16% of their allocated relocation budgets this year. Furthermore, 72% of our clients spent below their allocated relocation stipend.

What Our Clients Say

We measure our success by the peace of mind we give families during what is inherently a chaotic life event:

“The crew was incredibly efficient, careful and respectful. This was my first time using a moving company and they showed me it’s the way to do it. I couldn’t be more thankful for those guys and how great they were to be around.” — David Parker, Kansas Tight Ends Coach

“We had a great experience working with D1.relocation. They were incredibly helpful, communicative, and made what could have been a stressful transition feel seamless and easy.” — Rachel Clapp, Wife of Ole Miss S&C Coach

“In a time where chaos is just part of the journey, D1.relocation simplified the transition and was there for anything I needed. I can’t imagine making such a big move without their help. THANK YOU!” — Anna Nimz, Head Women’s Basketball Coach, North Alabama

CollegeSports.jobs

If you want a pulse check on the health of the job market in college athletics, look no further than our ecosystem.

Simply put, June 2026 was the single best month in the history of CollegeSports.jobs, with 493 jobs posted (up from 383 (!) last June). We also officially surpassed 525 all-time job bundles sold, showing that athletic departments are moving away from piecemeal listings toward systemic hiring strategies.

The most telling story is how we are actively capturing market share from the legacy historical job board, the NCAA Market.

Division I Job Postings (2026 First Two Quarters)

• CollegeSports.jobs: 1,442 D1 jobs (Up 26% from 1,116 last year)
• NCAA Market: 1,082 D1 jobs (Down 17% from 1,297 last year)

While the legacy platform is experiencing a significant double-digit decline, our platform has seen 26% Year-over-Year growth in Division I.

But our growth isn’t just an elite, top-tier phenomenon. We are expanding rapidly across the entire landscape of college sports:

• Division II: +26% YoY Growth
• Division III: +14% YoY Growth
• NAIA: +1% YoY Growth
• Overall Platform Growth: +23% YoY

To put our trajectory in perspective, look at our coaching jobs posted to date compared to the same mid-year point over the last four years:

• 2023: 357 coaching jobs
• 2024: 443 coaching jobs
• 2025: 609 coaching jobs
• 2026: 727 coaching jobs

Advertising

This year, we have partnered with 70+ unique organizations ranging from corporate brands to universities. Notably, 12 Division I conferences, including three of the Power 4, rely on D1.ticker to showcase their member institutions’ successes to the industry.

Here is a look at how our advertising ecosystem has performed in the first half of 2026:

• New Partnerships: We have welcomed 26 brand-new advertising companies who launched campaigns on our platform this year.
• Loyalty & Scaling: When partners experience the value, they choose to double down. Advertisers who stayed with the platform from 2025 to 2026 increased their average spend by 32%.
• Incredible Retention: We are incredibly proud that 67% of our 2026 advertising dollars are directly tied to renewals. Furthermore, 83% of our Q1 spenders continued their investments into Q2.

D1.dossiers

Our subscriber base continues its steady upward march. We currently sit at an active subscriber count that represents a 17% Year-over-Year growth rate compared to this exact date last year, and includes 8 leaders who landed an AD position in 2026.

Collegiate Sports Connect

Our joint partnership with CSA Search & Consulting and WMT announced a significant new data enhancement earlier this week. Based directly on partner feedback, the highly anticipated Coach Intel feature is now officially live for our 50+ institutional partners. This launch provides administrators with deep visibility into the D1 coaching market, building on the momentum of the Talent Benchmarking tool we released back in January.

Q3 and Beyond

We aren’t planning to slow down for the second half of the year. Our primary focus for the next two quarters is expanding our coverage into underserved corners of the industry. As part of that push, keep an eye out in Q3 for the launch of two brand-new publications: CFO.ticker and NJCAA.ticker.

We face challenges every single day in this industry—budgets are shifting, the rules of the enterprise are being rewritten in real-time, and everyone is fighting for a slice of attention. But college athletics remains a national treasure in its capacity as a vehicle for human development, and we are fiercely committed to powering the leaders who shape its future.

Our goal remains simple: keep making this community so valuable that you can’t imagine running an athletic department or sports business without it.

Thank you for reading, thank you for your partnerships, and thank you for trusting us with your time.

Let’s get back to work.