01/13/2026 – Edition #30 – What are board members for? | Ticketmaster’s new boss | Vanderbilt’s ambitions
01/09/2026 – Edition #29 – Bruin, Wells Fargo ready to invest | Facility funding: Pacers, Fever, Blazers, Monumental
01/06/2026 – Edition #28 – New Euro soccer stadiums: “Right-sizing these buildings is a trick.” | CMA: Premium, fan data
01/02/2026 – Edition #27 – Buffalo Bills: Balancing demand, capacity, revenue, PSLs | Maintaining a “local heart”
12/30/2025 – Edition #26 – Revenge of the Banks | Does promotion/relegation lead to depressed ticket prices?
12/16/2025 – Edition #25 – “A fancy crowd is a blah crowd.” | What will AI in sports look like in ‘26? | When PE goes bad
12/16/2025 – Edition #24 – Corporate America wants storytellers | Why Time to Value (TTV) is crucial | SF Giants sales strategy
12/12/2025 – Edition #23 – Revenue incentives: No cap, “daydream value” | “I can’t buy a comment or a share.”
12/09/2025 – Edition #22 – It’s a Private Equity World | U.S. Soccer’s World Cup campaign | NASCAR’s data marketing strategy
12/05/2025 – Edition #21 – Austin FC: Data viz, AI, role of nerds | Mondelēz’s gen AI content play | FIFA’s 30% transaction fee
12/02/2025 – Edition #20 – CRO fast track to CEO | Pop-Tarts Bowl escalating too quickly? | Talent: AI Strategists, CFOs
11/25/2025 – Edition #19 – Surge of corporate CMOs into sports | Elon + Ari: Events are AI-proof | CMO + CFO alignment
11/21/2025 – Edition #18 – Paramount’s March Madness “behemoth?” | Real Madrid’s latest PE play | Women CFOs decrease
11/18/2025 – Edition #17 – “There’s only two prices for private credit – 100 or zero.“ | “The ultimate luxury is privacy.
11/14/2025 – Edition #16 – Private credit in the EPL | CMOs on the hot seat | Premium seat passes valid only through halftime
11/11/2025 – Edition #15 – Agentic AI comes for secondary ticket market | Private equity continues Euro soccer run
11/07/2025 – Edition #14 – Elite CFOs hard to find, hard to hire | Financial impact of The Battery | Sports + Fashion continues
11/04/2025 – Edition #13 – Membership model buoys Bayern | Sponsorship & ticket pricing floors | The State of Pizza
10/31/2025 – Edition #12 – Strategy of season ticket price locks | Is “social” gone from “social media?”
10/28/2025 – Edition #11 – Insights from new ACC CRO | Mixed-use “footfall” key | CMOs “never-normal” period
10/24/2025 – Edition #10 – CFOs: Economy will impact pricing | How will Mehta change Ticketmaster? | NBA’s “Creators Court”
10/21/2025 – Edition #9 – AI’s impact on CMOs | Fake highlights opportunity | NFL rethinking tickets | Generational truths
10/17/2025 – Edition #8 – Cost of Fandom | The Experiential Economy | “If you sell like a robot…” | Cavs get HIPP
10/14/2025 – Edition #7 – Ticket sales insights as NBA & NHL seasons begin | What exactly is “premium?” | Everything is TV
10/10/2025 – Edition #6 – Which biz units should flow to a CRO? | AI strategy vs. AI enhancement | PwC’s high-income fan study
10/07/2025 – Edition #5 – Topgolf embraces football | Fulham’s new “vertical village” | “Proof of reality” social challenge
10/03/2025 – Edition #4 – CRO tenure length short, full of hurdles | TikTok Shop’s retail push | Spotify: Taste vs. Data
09/30/2025 – Edition #3 – ChatGPT as a sales funnel? | Pop culture theme nights ring the register | Bad Bunny positioning
09/26/2025 – Edition #2 – What’s a Chief AI Officer? | Ryder Cup economics | NFL, TKO, Taco Bell talk marketing to Gen Z
09/23/2025 – Edition #1 – Hello World! | Broadway’s headwinds | WNBA & U.S. Open: Managing success | Caps to offer paper tix
CLICK HERE to subscribe to CRO.ticker