A Dynamic Gathering of Leaders
Thank you to everyone who joined us at TCU for the 2026 Revenue Generation Summit. From the vibrant social at The Worthington to the high-impact sessions at Amon G. Carter Stadium, we explored the future of the collegiate revenue stack.
NACMA Hosts Successful 2026 Revenue Generation Summit, Bringing Industry Thought Leaders Together to Drive Commercial Strategy
FORT WORTH, Tx. — The National Association of Collegiate Marketing Administrators (NACMA) held its second Revenue Generation Summit presented by Paciolan on April 12-13, welcoming collegiate and professional sports leaders to Texas Christian University's campus for a day of forward-thinking dialogue, collaboration, and actionable insights centered on the evolving business of college athletics.
Held at Amon G. Carter Stadium's Legends Club, the one-day summit brought together industry experts to explore innovative revenue strategies, organizational alignment, and the growing commercialization of college sports.
"The 2026 Revenue Generation Summit was another strong statement of NACMA's commitment to leading from the front. As our industry continues to evolve at an unprecedented pace, a deep understanding of revenue generation has never been more critical. We are committed to ensuring our members have the tools, training, and resources to lead and innovate in this new era."
Highlights of the day included:
- "The Modern Revenue Stack" panel, offering practical frameworks for aligning data, marketing, and strategy in today's commercialized environment
- An athletics director panel addressing real-world approaches to navigating revenue challenges and opportunities
- NIL-focused roundtable discussions centered on "above the cap" strategies and emerging best practices
- A session on monetizing outside of games, featuring insights from professional sports leaders on maximizing facility and event revenue
- The closing panel, "Leading Through the Noise," which explored organizational alignment, team performance, and prioritization in a rapidly changing landscape
Session Highlights & Gallery
Welcome Social at The Loft
Presented by Elevate
The summit kicked off with high-energy networking at The Worthington Renaissance. Attendees picked up badges and enjoyed appetizers as we set the stage for two days of collaboration.
Brett Yormark: Innovating the Big 12
Moderated by Craig Pintens (Director of Athletics, LMU)
Big 12 Commissioner Brett Yormark shared his forward-thinking approach to collegiate athletics, detailing how creative branding and business-driven strategies are elevating the conference's revenue profile.
The Modern Revenue Stack
Presented by Playfly Aspire
A panel focusing on the commercialization of college sports, data management, and strategic thinking.
Gil Beverly (Playfly Aspire)
Will Clayton (Minnesota Twins)
Erin Gibson (WVU)
Eric Nichols (WMT, Moderator)
Joe Castiglione Fireside Chat
Athletics Director Emeritus, Oklahoma
Joe provided an engaging look at the future of college sports through the stories and leadership decisions that shaped his legendary career. Moderated by Trip Durham.
Lunch presented by CUE
Attendees gathered in the Legends Club for a networking lunch, taking the opportunity to discuss the morning's insights and connect with peers from across the country.
Athletics Director Panel
Navigating the new era with ADs Mike Buddie (TCU), Damon Evans (SMU), Jon Fagg (UT Arlington), and Jared Mosley (North Texas).
Moderator: Carrie Blankenship (Maryland)
Closing the Gap
Facilitating conversation on commercializing NIL, generating above the cap, and exploring what is working now in athletic departments across the country.
Guest Speakers: Lauren Belisle (Vanderbilt) & Ryan Peck (TCU)
Facilitator: Sarah Davis (Learfield Amplify)
Monetizing Outside of Games
Insights from professional sports leaders on generating revenue beyond gamedays and how these innovative practices can be adapted for the collegiate environment.
Panelists
Delanie Foley (Dallas Cowboys/AT&T Stadium)
Sean Penix (SMU)
Tyler Potts (Dallas Cowboys)
Moderator: Markeisha Everett (The Strategy Haus)
Leading Through the Noise
A candid conversation on organizational change, building high-performing teams, and the discipline of staying focused on what matters most during times of urgency.
Panelists
Josh McCowan (Mississippi State)
Jovan Overshown (Baylor)
Beth Tafolla-Voetsch (Cal)
Moderator: Eric McKenzie (Paciolan)
Billy Bob's Texas Reception
Presented by Taymar
The summit concluded at the World's Largest Honky Tonk. Attendees swapped stories over boots, brews, and line dancing, cementing the connections made throughout the week.
Not a NACMA Member?
If you are an athletics professional interested in joining our community or qualifying for future programming like the Revenue Generation Summit, we'd love to share more about our resources and association.
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