Welcome to The W Profile, a study of the women leading at the intersection of sports, media, and global business. From the executive suites of the world’s largest companies to the command centers of iconic brands, we profile the visionaries driving the most significant deals and cultural shifts in the marketplace. Through these stories, we uncover the tactical playbooks and personal convictions of the female executives who are redefining the modern sports and entertainment landscape.

This series reflects our deep commitment to the women in college athletics. As our industry adopts professional structures and evolves into a mainstream corporate enterprise, the lines between the campus and the boardroom have blurred. To thrive in this new era, it is instructive to look to the visionaries who have already mastered the complexities of the corporate world. The W Profile exists to bridge that gap, bringing the lessons of global business to the athletics community and ensuring that as our industry expands, our leaders have the insights necessary to build a lasting legacy.