In the new era of college athletics, revenue generation has never been more important or more complex. To serve this need, College.town and the National Association of Collegiate Marketing Administrators (NACMA) announced the launch of CRO.ticker, Accelerated by Playfly, a new, twice-weekly email newsletter designed for Chief Revenue Officers, Chief Marketing Officers, heads of External Relations, and anyone within an athletic department responsible for the financial health and brand growth of their institution.

CRO.ticker will deliver curated news, intelligence and inspiration covering the new frontiers of a modern athletic department’s commercial success: revenue and sales strategy, marketing and brand innovation, sponsorship and media rights, the impact of technology on the fan experience and more.